The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic

https://doi.org/10.22146/ijg.68508

Dariya Nawar Salma(1*), Rini Rachmawati(2)

(1) 
(2) Department of Development Geography, Faculty of Geography, Gadjah Mada University, Yogyakarta, Indonesia
(*) Corresponding Author

Abstract


Culinary business actors in the culinary industry at Yogyakarta provide Online Food Delivery Services to facilitate the trade. This study, therefore, aims to identify the benefits of Online Food Delivery Services as well as the market reach from the providers’ point of view, and further analyzes the intrinsic role played in increasing competitiveness in the culinary industry of Yogyakarta during the Covid-19 pandemic. The process involved a qualitative method, where data was collected through semi-structured interviews, observation, and documentation. Subsequently, qualitative descriptive analysis techniques were used for analysis. Based on the study results, online food delivery services were determined to be beneficial in terms of effectiveness and efficiency in performance, organizational structure, and strategic and competitive advantage. The providers reportedly reached markets at distances up to 25 km–30 km. These actors play a significant role in increasing the competitiveness of the creative industry, particularly in the culinary sub-sector in Yogyakarta City during the pandemic. Moreover, this assumption is based on aspects of competition between similar companies, where the bargaining power of buyers, the threat of new entrants and substitute products were significant.

Keywords


Online Food Delivery Services; competitiveness; culinary industry.



References

Akbar, M., Satoto, K. I., & Isnanto, R. (2014). PEMBUATAN APLIKASI LAYANAN PESAN ANTAR MAKANAN PADA SISTEM OPERASI ANDROID. Transmisi, 16(4). https://doi.org/10.12777/transmisi.16.4.170-174

Bagaskoro. (2009). Pengantar Teknologi Informatika dan Komunikasi Data. Sleman: DEEPUBLISH

Bintarto, R & Hadisumarmo, S. (1979). Metode Analisa Geografi. Jakarta: LP3ES

Bintarto, R. (1988). Geografi, Ilmu dan Aplikasinya: Sebuah Informasi. Majalah Geografi Indonesia. Hal. 63-67

Candra, S., Ayudina, M., & Arashi, M. A. (2021). The Impact of Online Food Applications during the Covid-19 Pandemic. International Journal of Technology. https://doi.org/10.14716/ijtech.v12i3.4195

Creswell, J. W. (2010). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: PT. Pustaka Pelajar.

Daeng, I. T. M., Mewengkang, N. ., & Kalesaran, E. R. (2017). Penggunaan Smartphone Dalam Menunjang Aktivitas Perkuliahan Oleh Mahasiswa Fispol Unsrat Manado Oleh. E-Journal “Acta Diurna,” 6(1).

Gal, A.N. (2010). Competitiveness of Small Medium Sized Enterprises-a Possibe Analytical Framework. HEJ: ECO-100115-A

Gojek.com. Tentang Gofood. Diakases pada 17 September (2020) dari https://www.gojek.com/gofood/business/

Gojek.com. Semangat Baru Gojek. Diakses pada 17 September 2020 dari https://www.gojek.com/about/

Grab.com. Semua Bermula dari Sebuah Pertanyaan. Diakses pada 17 September 2020 dari https://www.grab.com/id/brand-story/

Huberman, A & Miles. (1984). Analisis Data Kualitatif. Terjemahan oleh Tjetjep Rohendi Rohidi.1992. Jakarta: Universitas Indonesia

Indraswarri, A., & Kusuma, H. (2018). Analisa Pemanfaatan Aplikasi Go-Food Bagi Pendapatan Pemilik Usaha Rumah Makan Di Kelurahan Sawojajar Kota Malang. Jurnal Ilmu Ekonomi, 2.

Ištvanić, M., Milić, D. C., & Krpić, Z. (2017). Digital marketing in the business environment. International Journal of Electrical and Computer Engineering Systems, 8(2). https://doi.org/10.32985/ijeces.8.2.4

Jogiyanto H.M. (2004). Analisis dan Desain Sistem Informasi. Penerbit Andi, Edisi Kedua, Yogyakarta

Kale, S. A. (2020). Study of Online Food Delivery Services in-Covid-19 Period. PalArch’s Journal of Archaeology of Egypt/Egyptology, (6).

Kasemin, Kasiyanto. (2015). Agresi Perkembangan Teknologi Informasi. Jakarta: Prenada Media

Luciana, M., & Aldi, B. E. (2018). ANALISIS DAYA SAING INDUSTRI KREATIF (Studi Kasus Di DKI Jakarta). JURNAL ILMU EKONOMI & SOSIAL, 9(1). https://doi.org/10.35724/jies.v9i1.729

Mamik. (2015). Metodologi Kualitatif. Sidoarjo: Zifatama Publisher

Matthews, John A. & Herbert, David T. (2008). Geography: A Very Short Introduction. New York: Oxford University Press

McKeown, P. (2001). Information Technology dan The Networked. Orlando: Economy, Harcourt

Mesenbourg, Thomas L. (2001). Measuring The Digital Economy. United States Bureau of the Census

Moore, P. (2003). Environment of e-learning. UNESCO

Nenny. (2008). Industri Kreatif. Jurnal Ekonomi, 13(3)

Morrison Paul, C. J. (2002). Supply and demand-driven spillovers and productivity growth. Japan and the World Economy, 14(3). https://doi.org/10.1016/S0922-1425(02)00007-5

Porter, M. E. (2006). Versenystrat´egia. Akad´emiai Kiad´o: Budapest

Rahmana, A. (2009). Peranan Teknologi Informasi Dalam Peningkatan Daya Saing Usaha Kecil Menengah. Seminar Nasional Aplikasi Teknologi Informasi 2009 (SMATI 2009), 2009(Snati)

Rachmawati, R., & Rijanta. (2012). Population Mobility and Urban Spatial Structure: Does the Use of Information and Communication Technology Matter? Regional Views, (25)

Rachmawati, R. (2014). Pengembangan Perkotaan dalam Era Teknologi Informasi dan Komunikasi. Yogyakarta: Gadjah Mada University Press

Rachmawati, R., Hapsari, S. A., & Cita, A. M. (2018). Virtual space utilization in the Digital SMEs Kampongs: Implementation of Smart City and Region. Human Geographies, 12(1). https://doi.org/10.5719/hgeo.2018.121.3

Rachmawati, R., Pradipta, A.W., & Choirunnisa, U. (2020). Pemanfaatan Virtual Space pada Mada Pandemi Covid-19. In Rembug Pageblug: Dampak, Respons dan Konsekuensi Pandemi Covid-19 dalam Dinamika Wilayah; Rijanta, R., Baiquni, M., Eds.; Badan Penerbit Fakultas Geografi (BPFG) Universitas Gadjah Mada: Yogyakarta, 2020.

Rachmawati, R., Choirunnisa, U., Pambagyo, Z. A., Syarafina, Y. A., & Ghiffari, R. A. (2021). Work From Home and the Use of ICT during the COVID-19 Pandemic in Indonesia and Its Impact on Cities in the Future. 2021. Sustainability. 13(12). https://doi.org/10.3390/su13126760

Rochani, A. (2017). Strategi Pengembangan Industri Kreatif Dalam Mewujudkan Kota Cerdas. Inovasi Dalam Pengembangan

Salma, D. N. (2021). Peran Layanan Pesan Antar Makanan Online terhadap Daya Saing Industri Kreatif Subsektor Kuliner di Yogyakarta pada masa Pandemi COVID-19. SKRIPSI. Fakultas Geografi. Universitas Gadjah Mada. Yogyakarta

Santosa, A. B., Nusantara, A., Nawatmi, S., & Isnowati, S. Strategi Pengembangan Industri Kreatif di Jawa Tengah. Proceeding SENDIU

Santosa, L. W., & Muta’ali, L. (2014). Bentang Alam dan Bentang Budaya. Yogyakarta

Sartohadi, J., Suratman, Jamulya, & Dewi, N. I. S. (2012). Pengantar Geografi Tanah. Yogyakarta: Pustaka Pelajara: BPFG

Sudjana, N. (2004). Penelitian Hasil Proses Belajar Mengajar. Bandung: Rosda

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Sunarto. (2008). Teknologi Informasi dan Komunikasi. Jakarta: GRASINDO

Suryadi, D.F., & Ilyas, M. I. (2018). Adopsi Online Food Delivery Services bagi Wirausaha Pemula di Kota Makassar (Studi Kasus pada Big Bananas). Prosiding Seminar Hasil Penelitian (SNP2M)

Suyanto, M. (2005). Pengantar Teknologi Informasi untuk Bisnis. Yogyakarta: Andi

Taufik, T., Masjono, A., Kurniawan, I., & Karno, K. (2020). Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal. Jurnal Pengembangan Wiraswasta, 22(02). https://doi.org/10.33370/jpw.v22i02.426

Tjiptono, F. (2015). Strategi Pemasaran. Yogyakarta: CV Andi Offset (Penerbit Andi)

Wawan Wardiana. (2003). Perkembangan Teknologi Informasi Di Indonesia. Ekuitas



DOI: https://doi.org/10.22146/ijg.68508

Article Metrics

Abstract views : 3028 | views : 1961

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2022 Dariya Nawar Salma, Rini Rachmawati

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Accredited Journal, Based on Decree of the Minister of Research, Technology and Higher Education, Republic of Indonesia Number 225/E/KPT/2022, Vol 54 No 1 the Year 2022 - Vol 58 No 2 the Year 2026 (accreditation certificate download)

ISSN 2354-9114 (online), ISSN 0024-9521 (print)

Web Analytics IJG STATISTIC