* Corresponding Author
Drivers of Regional Destination Competitiveness: A DEMATEL – Fuzzy TOPSIS Approach
https://doi.org/10.22146/ijg.58483 Rio Benedicto Bire(1*), Agustino Lukas Fischer Conterius(2), Asbi Nasar(3)
(1) Tourism Department, State Polytechnic of Kupang, Indonesia
(2) Tourism Department,State Polytechnic of Kupang, Indonesia
(3) Tourism Department, State Polytechnic of Kupang, Indonesia
(*) Corresponding Author
Abstract
This paper aims to explore a conceptual criteria framework for measuring tourism destination competitiveness at the regional level to fill the existing gap in literature. This study was conducted in the East Nusa Tenggara (NTT) Province of Indonesia, by developing a tailored set of criteria for measuring destination competitiveness specific for the regional backdrop through rigorous literature review and in-depth interviews with tourism experts. Moreover, a hybrid MCDM approach combining DEMATEL and Fuzzy TOPSIS techniques was employed to analyze interrelationships and importance rankings of the developed measurement criteria. This research developed a six-factor and twenty-three indicator framework deemed relevant for assessing destination competitiveness at the regional level. The six factors comprise of destination attraction, general infrastructure, superstructure, destination management, price competitiveness, and regional government policy. The DEMATEL analysis revealed regional government policy to be the most influential factor, whilst destination attraction was rendered the most important one. Results from the Fuzzy TOPSIS present the most important indicators from the framework as a natural attraction, accessibility and port infrastructure, accommodation, the image of the destination, and priority towards the tourism sector. Findings from this research provide valuable insights in terms of proposing tourism policymakers with a blueprint of regional destination competitiveness criteria that offers critical inputs for developing medium and long-term tourism strategies.
Keywords
Full Text:
PDFReferences
Assaf, A. G., & Josiassen, A. (2012). Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation. Journal of Travel Research. https://doi.org/10.1177/0047287511426337
Azzopardi, E., & Nash, R. (2018). A Review of Crouch and Ritchie’s, Heath’s, and Dwyer and Kim’s Models of Tourism Competitiveness. 22, 247–254.
Baker, M. J., & Cameron, E. (2008). Critical Success Factors in Destination Marketing. Tourism and Hospitality Research. https://doi.org/10.1057/thr.2008.9
Benito, B., Solana, J., & López, P. (2014). Determinants of Spanish regions’ tourism performance: A two-stage, double-bootstrap data envelopment analysis. Tourism Economics. https://doi.org/10.5367/te.2013.0327
Bire, R. B. (2020). Efficiency Analysis of Hotels Listed in the Indonesian Stock Exchange Market. 3(01), 1–6. Retrieved from http://www.jurnal.pnk.ac.id/index.php/tourism/article/view/656/265
BPS Nusa Tenggara Timur. (2019). Nusa Tenggara Timur Province in Figures 2019.
Caber, M., Albayrak, T., & Matzler, K. (2012). Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis). Journal of Vacation Marketing, 18(1), 43–56. https://doi.org/10.1177/1356766711428802
Chaabouni, S. (2019). China ’ s regional tourism e ffi ciency : A two-stage double bootstrap data envelopment analysis. Journal of Destination Marketing & Management, 11(September 2017), 183–191. https://doi.org/10.1016/j.jdmm.2017.09.002
Chin, C.-H., Lo, M.-C., Songan, P., & Nair, V. (2014). Rural Tourism Destination Competitiveness: A Study on Annah Rais Longhouse Homestay, Sarawak. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2014.07.271
Crouch, G. I. (2011). Destination competitiveness: An analysis of determinant attributes. Journal of Travel Research. https://doi.org/10.1177/0047287510362776
Cucculelli, M., & Gof, G. (2015). Does sustainability enhance tourism destination competitiveness ? Evidence from Italian Destinations of Excellence. https://doi.org/10.1016/j.jclepro.2014.12.069
Drakulić Kovačević, N., Kovačević, L., Stankov, U., Dragićević, V., & Miletić, A. (2018). Applying destination competitiveness model to strategic tourism development of small destinations: The case of South Banat district. Journal of Destination Marketing and Management. https://doi.org/10.1016/j.jdmm.2017.01.002
Dwyer, L., & Kim, C. (2003). Tourism Destination Competitiveness : Determinants and Indicators. Current Issues in Tourism, 6(5), 369–414. https://doi.org/10.1080/13683500308667962
Enright, M. J., & Newton, J. (2004). Tourism destination competitiveness : a quantitative approach. 25, 777–788. https://doi.org/10.1016/j.tourman.2004.06.008
Hall, C. M., José, M., & Campos, Z. (2014). Public Administration and Tourism – International and Nordic Perspectives Introduction to the special issue. Scandinavian Journal of Public Administration, 18(1), 3–7.
Heath, E. (2003). Towards a model to enhance destination competitiveness: a Southern African perspective. Journal of Hospitality and Tourism Management.
Hsu, T. K., Tsai, Y. F., & Wu, H. H. (2009). The preference analysis for tourist choice of destination: A case study of Taiwan. Tourism Management. https://doi.org/10.1016/j.tourman.2008.07.011
Kementrian Pariwisata Indonesia. (2019). Laporan akuntabilitas kinerja Kementrian Pariwisata 2018 [Performance accountability report of the Tourism Ministry of Indonesia 2018].
Kneževi, L., Dwyer, L., Koman, M., & Mihali, T. (2015). Drivers of Destination Competitiveness in Tourism : A Global Investigation. Journal of Travel Research. https://doi.org/10.1177/0047287515617299
Kubickova, M., & Li, H. (2017). Tourism Competitiveness, Government and Tourism Area Life Cycle (TALC) Model: The Evaluation of Costa Rica, Guatemala and Honduras. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2105
Leung, X. I. Y. U., & Baloglu, S. (2013). Tourism Competitiveness of Asia Pacific Destinations. 18, 371–384.
Manrai, L. A., Manrai, A. K., & Friedeborn, S. (2018). Environmental determinants of destination competitiveness and its Tourism Attractions-Basics-Context, A-B-C, indicators. Journal of Economics, Finance and Administrative Science. https://doi.org/10.1108/jefas-01-2018-0010
Miličević, K., Mihalič, T., & Sever, I. (2017). An Investigation of the Relationship Between Destination Branding and Destination Competitiveness. Journal of Travel and Tourism Marketing. https://doi.org/10.1080/10548408.2016.1156611
Mujiya Ulkhaq, M., Akshinta, P. Y., Nartadhi, R. L., & Susatyo Nugroho, W. P. (2016). Assessing Sustainable Rural Community Tourism Using the AHP and TOPSIS Approaches under Fuzzy Environment. MATEC Web of Conferences. https://doi.org/10.1051/matecconf/20166809003
Nilashi, M., Ibrahim, O., Yadegaridehkordi, E., Samad, S., Akbari, E., & Alizadeh, A. (2018). Travelers decision making using online review in social network sites: A case on TripAdvisor. Journal of Computational Science. https://doi.org/10.1016/j.jocs.2018.09.006
Nilashi, M., Yadegaridehkordi, E., & Ibrahim, O. (2019). Analysis of Travellers ’ Online Reviews in Social Networking Sites Using Fuzzy Logic Approach. International Journal of Fuzzy Systems. https://doi.org/10.1007/s40815-019-00630-0
Paula, A., Lopes, F., Muñoz, M. M., & Alarcón-urbistondo, P. (2018). Annals of Tourism Research Regional tourism competitiveness using the PROMETHEE approach. Annals of Tourism Research, 73(June), 1–13. https://doi.org/10.1016/j.annals.2018.07.003
Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: a sustainable tourism perspective. In The competitive destination: a sustainable tourism perspective. https://doi.org/10.1079/9780851996646.0000
Sánchez, A. G., & López, D. S. (2015). Tourism destination competitiveness: The Spanish Mediterranean case. Tourism Economics, 21(6), 1235–1254. https://doi.org/10.5367/te.2014.0405
Soebagyo, S. (2012). STRATEGI PENGEMBANGAN PARIWISATA. Liquidity, 1(2).
Vengesayi, S. (2003). a Conceptual Model of Tourism Destination Competitiveness and Attractiveness. Conceptual Papers / Marketing Theory Track.
Webster, C., & Ivanov, S. (2014). Transforming competitiveness into economic bene fi ts : Does tourism stimulate economic growth in more competitive destinations ? Tourism Management, 40, 137–140. https://doi.org/10.1016/j.tourman.2013.06.003
WEF. (2019). The Travel & Tourism Competitiveness Report 2019. Retrieved from http://www3.weforum.org/docs/WEF_TTCR_2019.pdf
Yusuf, M. (2020). How far can tourism go? Residents’ attitudes toward tourism development in Yogyakarta City, Indonesia. Indonesian Journal of Geography. https://doi.org/10.22146/IJG.46148
Zhang, H., Gu, C. lin, Gu, L. wen, & Zhang, Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy - A case in the Yangtze River Delta of China. Tourism Management, 32(2), 443–451. https://doi.org/10.1016/j.tourman.2010.02.007
Zhou, Y., Maumbe, K., Deng, J., & Selin, S. W. (2015). Resource-based destination competitiveness evaluation using a hybrid analytic hierarchy process (AHP): The case study of West Virginia. Tourism Management Perspectives, 15, 72–80. https://doi.org/10.1016/j.tmp.2015.03.007
DOI: https://doi.org/10.22146/ijg.58483
Article Metrics
Abstract views : 3321
| 
views : 1918
Refbacks
Copyright (c) 2021 Rio Benedicto Bire, Agustino Lukas Fischer Conterius, Asbi Nasar
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Accredited Journal, Based on Decree of the Minister of Research, Technology and Higher Education, Republic of Indonesia Number 225/E/KPT/2022, Vol 54 No 1 the Year 2022 - Vol 58 No 2 the Year 2026 (accreditation certificate download)
ISSN 2354-9114 (online), ISSN 0024-9521 (print)