MODEL FOR LOCATION DEVELOPMENT OF ATM BANKING SERVICE IN URBAN AREA

Abstract

The research aims to (iesign a determination modelfor the locations of ICT
based economic service particularly the ATM (Automatic Teller Machine) service.
The initial step of this research was to compile a database of the ATM service use
by respondents in JjJekasiCity. The data base covered the locations of the ATMs
the respondents visited and their reasons for choosing those locations. The next
step was to perform the network and spatial analysis by using Arc View GIS 3.x to
determine the optimal service locations. The research result shows that: 1) The
locations of ATM placement were mostly found in areas of trade and service,
industry and regular residence, 2) The orientation of ATM location development
required by the people was on regular and irregular residence considering the
short distance, 3) In determining optimal ATM locations attention must be paid to
the parameter of distance between the location and trade and service areas as well
as the regular residence. The use of network analysis is indeed helpful in
developing model of the service location in the determination of optimal service
area.