Profil dan Opini Pengguna Aplikasi Wisata “Jogja Istimewa”

https://doi.org/10.22146/gamajts.v3i2.72720

Annisa Retnaningtyas(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Currently, smartphone applications unquestionably aid human activities. Smartphone applications in the tourism industry can help to grow the industry. In this case, user feedback is crucial in the development of travel applications. This study discusses the user profiles and opinions of the “Jogja Istimewa” mobile application, with a focus on the app’s usability. This study employed a quantitative approach in the form of an online questionnaire. User profiles are classified into six categories: age, gender, hometown, education, occupation, and internet quota. Meanwhile, the usability theory employed in this study is divided into three components: effectiveness, efficiency, and satisfaction, all of which are measured using a Likert Scale. This study compares user opinions based on each profile category. The questionnaire distribution resulted in 50 users of the mobile application “Jogja Istimewa.” The findings revealed that respondents have a wide range of profiles in terms of age, gender, origin, education, profession, and internet usage. The majority of usability statements received high scores (on a scale of 3,41-4,20), while some other statements received medium scores (scale 2,61-3,40).

Keywords


profile, opinion, usability, tourism, “Jogja Istimewa” application

Full Text:

PDF


References

Baka, A., Figgou, L., & Triga, V. (2012). ‘Neither agree, nor disagree’: a critical analysis of the middle answer category in Voting Advice Applications. International Journal of Electronic Governance, 5(3-4), 244-263.

Bevan, N., Carter, J., Earthy, J., Geis, T., & Harker, S. (2016, July). New ISO standards for usability, usability reports and usability measures. In International conference on human-computer interaction (pp. 268-278). Springer, Cham.

Damanik, J. (2013). Pariwisata Indonesia: antara peluang dan tantangan. Pustaka Pelajar.

Enisa. (2017). Privacy and data protection in mobile applications: A study on the app development ecosystem and the technical implementation of GDPR.

Groth, A., & Haslwanter, D. (2016). Efficiency, effectiveness, and satisfaction of responsive mobile tourism websites: a mobile usability

study. Information Technology & Tourism, 16(2), 201-228.

Hemsley‐Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace. International Journal of public sector management.

Hernon, Peter. “Determination of Sample Size and Selection of the Sample:Concepts, General Sources, and Software (Research

Note).” College & research libraries 55, no. 2 (1994): 171-179.

Hon, L. C., Cui, X., & Na, S. (2016). “How do different people evaluate mobile applications? A study on demographic characteristics and utilitarian mobile applications”. Global Journal of Emerging

Trends in e-Business, Marketing and Consumer Psychology, 1, 222-238.

Hussain, A., & Kutar, M. (2009). Usability metric framework for mobile phone application. PGNet, ISBN, 2099, 978-1.

Hussain, A., & Kutar, M. (2012). Usability evaluation of SatNav application on mobile phone using mGQM. International Journal of Computer Information Systems and Industrial Management Applications, 4(2012), 92-100.

Hustak, T., & Krejcar, O. (2016). Principles of usability in human-computer interaction. In Advanced Multimedia and Ubiquitous Engineering (pp. 51-57). Springer, Berlin, Heidelberg.

Liu, Y., Osvalder, A. L., & Karlsson, M. (2010). “Considering the importance of user profiles in interface design. In User interfaces”. IntechOpen.

Mengke, Y., Xiaoguang, Z., Jianqiu, Z., & Jianjian, X. (2016). “Challenges and solutions of information security issues in the age of big data”. China Communications, 13(3), 193-202.

Moumane, K., Idri, A., & Abran, A. (2016). Usability evaluation of mobile applications using ISO 9241 and ISO 25062 standards. SpringerPlus, 5(1), 548.

Palumbo, F. (2015). Developing a new service for the digital traveler satisfaction: The Smart Tourist App. International Journal of Digital Accounting Research, 15.

Petrie, H., & Bevan, N. (2009). The Evaluation of Accessibility, Usability, and User Experience. The universal access handbook, 1, 1-16.

Rashid, R. A., Ismail, R., Ahmad, M., Abdullah, N. A. C., Zakaria, R., & Mamat, R. (2020, April). Mobile Apps in Tourism Communication: The Strengths and Weaknesses on Tourism Trips. In Journal of Physics: Conference Series (Vol. 1529, No. 4, p. 042056). IOP Publishing.

Rejeb, A., & Karim, R. (2019). Blockchain technology in tourism:

applications and possibilities. World Scientific News, 137, 119-144.

Sugiyono, S. (2015). Metode penelitian pendidikan pendekatan kuantitatif, dan R&D. Alfabeta Bandung.

Swaid, S. (2017). “Usability of Mobile Apps: An Integrated Approach”.

Umar, H. (2001). Riset SDM dalam Organisasi Husein Umar. Gramedia Pustaka Utama.

Wang, D., Xiang, Z., & Fesenmaier, D. R. (2016). Smartphone use in everyday life and travel. Journal of travel research, 55(1), 52-63.

Zhou, J., Rau, P. L. P., & Salvendy, G. (2014). “Agerelated difference in the use of mobile phones”. Universal Access in the Information Society, 13(4), 401-413.

PUSTAKA LAMAN

https://databoks.katadata.co.id/

datapublish/2021/07/01/daftar-negarapengguna-smartphone-terbanyak-indonesiaurutan-berapa. Diakses pada 8 Januari 2022

pukul 21,45 WIB



DOI: https://doi.org/10.22146/gamajts.v3i2.72720

Article Metrics

Abstract views : 1330 | views : 1019

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Gadjah Mada Journal of Tourism Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics View My Stats

Print ISSN: 2621-9522 | Online ISSN: 2621-9948
Copyright © 2024 Gadjah Mada Journal of Tourism Studies, Office of Journal & Publishing, Faculty of Cultural Sciences, Universitas Gadjah Mada