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Purwanegara, Mustika Sufiati, School of Business and Management, Institut Teknologi Bandung, Indonesia

Vol 24, No 2 (2022): May - August 2022 - Articles
Defining Event Marketing as Engagement-Driven Marketing Communication
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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035

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