Pelestarian Warisan Budaya Di Local Studies Center Dengan Pemanfaatan Media Sosial

https://doi.org/10.22146/diplomatika.32193

Widiatmoko Adi Putranto(1*), Indah Novita Sari(2)

(1) Universitas Gadjah Mada
(2) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


The massive development of information technology today gives essential impact in various management practices including the approach of preservation in many cultural institutions. This paper aims to study how local studies center as one of the cultural institutions may reconsider new challenges and possibilities in using social media towards the dynamics of users’ behavior and perspective as one of the approaches to preserve its collections. Local studies center has numerous collections of information resources in different forms such as book, archive or even object which are rare, historical and unique. Besides its positions as cultural heritage, those collections can give valuable contribution for public benefits. As one of the approaches to support preservation efforts, local studies center can use social media as one of the mediums to promote its collections. However, instead of viewing social media usage as a technical concept or reformatting tool only, its management should be considered as a part of developing interactive communication and relationship with the users, opening wider access and improving awareness regarding the existence of cultural heritage.

Perkembangan besar-besaran dalam teknologi informasi saat ini memberikan dampakpenting dalam berbagai praktik manajemen termasuk pendekatan pelestarian di banyak lembaga kebudayaan. Makalah ini bertujuan untuk mempelajari bagaimana Local Studies Center sebagai salah satu lembaga kebudayaan dapat mempertimbangkan kembali tantangan dan kemungkinan baru dalam menggunakan media sosial terhadap dinamika perilaku dan perspektif pengguna sebagai salah satu pendekatan untuk melestarikan koleksi.Local Studies Center memiliki banyak koleksi sumber informasi dalam berbagai bentuk seperti buku, arsip atau bahkan objek yang langka secara historis dan unik. Selain posisinya sebagai warisan budaya, koleksi tersebut dapat memberikan kontribusi yang berharga untuk keuntungan publik. Sebagai salah satu pendekatan untuk mendukung upaya pelestarian,Local Studies Center dapat menggunakan media sosial sebagai salah satu media untuk mempromosikan koleksinya. Namun, alih-alih melihat penggunaan media sosial sebagai konsep teknis atau alat pemformat ulang saja, dalam manajemennya harus dianggap sebagai bagian dari pengembangan komunikasi interaktif dan hubungan dengan pengguna, membuka akses yang lebih luas dan meningkatkan kesadaran mengenai keberadaan warisanbudaya.

 


Keywords


social media; preservation; cultural heritage; promotion; local studies centre; media sosial; pelestarian; warisan budaya; promosi

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DOI: https://doi.org/10.22146/diplomatika.32193

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