Thu, N. T. K., Anh , H. T. Q., Anh , B. L. Q., Duong , N. T. T., Phuong, N. T., Nhi, T. L. U. and Hang, N. T. (2026) “TikTok Users Impulse Buying Behavior: The Role of Empathy, Perceived Usefulness and Perceived Enjoyment”, Journal of Indonesian Economy and Business, 41(1), pp. 107 -. doi: 10.22146/jieb.v41i1.16782.