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Vol 41 No 2 (2026): May

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Jan 6, 2024
Accepted
Oct 31, 2025
Published
May 26, 2026
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Addressing Cyberloafing through Gamification Strategy to Increase Productivity in the Digital Era

https://doi.org/10.22146/jieb.v41i2.11620
Arief Dwi Saputra
24450882019@org.btu.edu.tr
Department of Business Administration, Social Sciences Institute, Bursa Teknik Üniversitesi, Bursa, Türkiye and Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Yogyakarta, Indonesia
Alfina Rahmatia
Department of Islamic Economics and Banking Participation, Social Sciences Institute, Bursa Uludağ Üniversitesi, Bursa, Türkiye
Zulmi Ramdani
Department of Psychology, Social Sciences Institute, Bursa Uludağ Üniversitesi, Bursa, Türkiye; and UIN Sunan Gunung Djati, Bandung, Indonesia
Rr. Sri Handari Wahyuningsih
Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Yogyakarta, Indonesia

Corresponding Author(s) : Arief Dwi Saputra

24450882019@org.btu.edu.tr

Journal of Indonesian Economy and Business, Vol 41 No 2 (2026): May

Abstract

Introduction/Main Objectives: The digital era has led to cyberloafing behavior in the process of digital transformation, thereby reducing productivity. Background Problems: The increasing prevalence of cyberloafing behavior in the digital era presents a challenge. While it may alleviate boredom and stress, it can also lead to decreased workplace productivity if not appropriately managed. Novelty: The use of gamification strategies will be tested on cyberloafing factors towards increasing productivity. Research Methods: This study uses a quantitative approach. Data are collected using a questionnaire administered to a sample recruited using a purposive sampling technique. The total sample comprises 170 respondents who are employees in the micro, small and medium enterprise (MSME) business sector. The data is processed using SEM with the assistance of AMOS 24 software. Findings/Results: The findings in this study indicate positive and significant relationships between all variables and indicators. Conclusion: Cyberloafing behavior can be directed in a positive direction by increasing productivity through gamification strategies. This is because gamification addresses the psychological tendency of humans to become bored by creating a more pleasant work environment through interesting activities and experiences while still maintaining a focus on managerial goals through game design.

Keywords

Cyberloafing Gamification MSMEs Business Digital era
Saputra, A. D., Rahmatia, A., Ramdani, Z., & Wahyuningsih , R. S. H. (2026). Addressing Cyberloafing through Gamification Strategy to Increase Productivity in the Digital Era. ournal of ndonesian conomy and usiness, 41(2), 213 -. https://doi.org/10.22146/jieb.v41i2.11620
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Author Biographies

Arief Dwi Saputra, Department of Business Administration, Social Sciences Institute, Bursa Teknik Üniversitesi, Bursa, Türkiye and Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Yogyakarta, Indonesia

Arief Dwi Saputra is a distinguished researcher and educator whose work bridges the gap between modern business strategy and ethical economic frameworks. He is a faculty member at Management Department of Universitas Muhammadiyah Yogyakarta (UMY), Indonesia, and is currently advancing his scholarly expertise as a doctoral student at the Institute of Social Sciences, Bursa Technical University, Türkiye, which is supported by the prestigious Türkiye Bursları Scholarship.

Alfina Rahmatia, Department of Islamic Economics and Banking Participation, Social Sciences Institute, Bursa Uludağ Üniversitesi, Bursa, Türkiye

Alfina Rahmatia is a dedicated academic researcher and educator whose scholarly contributions on Sharia financial literacy, moral economics, digital assets, and sustainable finance. Currently, she is pursuing her doctoral studies at Bursa Uludağ University in Turkey as a recipient of the prestigious Türkiye Bursları Scholarship. Beyond the ivory tower, she serves as an independent Islamic financial planner, actively translating her research into actionable strategies that promote financial inclusion and ethical economic empowerment.

Zulmi Ramdani, Department of Psychology, Social Sciences Institute, Bursa Uludağ Üniversitesi, Bursa, Türkiye; and UIN Sunan Gunung Djati, Bandung, Indonesia

Zulmi Ramdani is an assistant professor in psychometrics at the Faculty of Psychology of the Universitas Islam Negeri (UIN) Sunan Gunung Djati Bandung. Bachelor of Psychology graduate from Universitas Islam Negeri (UIN) Sunan Gunung Djati and Master of Art in Psychometrics from Universitas Gajah Mada (UGM) Yogyakarta. He is currently pursuing PhD at Sosyal Bilimler Enstitüsü, Bursa Uludağ Üniversitesi, Bursa, Turkiye. He has an interest and specialization in the fields of educational psychology, experimental psychology, academic integrity, and measurement in the fields of psychology and education.

Rr. Sri Handari Wahyuningsih , Department of Management, Faculty of Economic and Business, Universitas Muhammadiyah Yogyakarta, Indonesia

Rr. Sri Handari Wahyuningsih is an esteemed Associate Professor at the Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Yogyakarta (UMY), Indonesia. She established her academic foundation with a Bachelor’s degree in Management from Universitas Islam Indonesia, followed by a Master’s degree from Universitas Gadjah Mada, and ultimately earned her Doctorate in Management from Universitas Brawijaya. Her extensive research portfolio spans human resource management, organizational behavior, and leadership, with particular focus on topics such as spiritual leadership, job satisfaction, and the resilience of MSMEs.

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