Ong CH, Salleh SM, Yusoff RZ. The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands. gamaijb [Internet]. 2016Feb.19 [cited 2024Nov.27];18(1):1-19. Available from: https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15540