Setiawan, Romi, Dermawan Wibisono, and Mustika Sufiati Purwanegara. “Defining Event Marketing As Engagement-Driven Marketing Communication”. Gadjah Mada International Journal of Business 24, no. 2 (June 2, 2022): 151-177. Accessed November 24, 2024. https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15788.