Santosa, E. (2009) “Factors Affecting Choice in A Multi-Stage Model: The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set”, Gadjah Mada International Journal of Business, 11(3), pp. 361 - 391. Available at: https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15044 (Accessed: 23November2024).