Shetty, Swapna J, Molly Sanjay Chaudhuri, and Ankitha Shetty. 2021. “The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy”. Gadjah Mada International Journal of Business 23 (2), 137-54. https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15749.