Ong, Chuan Huat, Salniza Md. Salleh, and Rushami Zien Yusoff. 2016. “The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands”. Gadjah Mada International Journal of Business 18 (1), 1-19. https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15540.