Ong, C. H., Salleh, S. M., & Yusoff, R. Z. (2016). The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands. Gadjah Mada International Journal of Business, 18(1), 1-19. Retrieved from https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15540