Kristiani, E., Sumarwan, U., Yuliati, L. N., & Saefuddin, A. (2014). The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach. Gadjah Mada International Journal of Business, 16(2), 111-142. Retrieved from https://jurnal.ugm.ac.id/v3/gamaijb/article/view/15464