MODEL MATEMATIS PREDIKSI KESUKSESAN PRODUK MEMPERTIMBANGKAN BUDAYA PADA KENDARAAN BERMOTOR RODA EMPAT

https://doi.org/10.22146/teknosains.9313

Ratih Setyaningrum(1*), Subagyo Subagyo(2), Andi Rahadiyan Wijaya(3)

(1) Departemen Teknik Mesin dan Industri, Fakultas Teknik, Universitas Gadjah Mada
(2) Departemen Teknik Mesin dan Industri, Fakultas Teknik, Universitas Gadjah Mada
(3) Departemen Teknik Mesin dan Industri, Fakultas Teknik, Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Cultural aspects and Maslow needs has been considered on product development process. There is also has indication of product selection mutation based on Maslow needs ability. Based on these conditions, formulation of successful product development strategy in the future need to consider cultural aspects. Therefore, the purpose of this study is to determine mathematical model of products four-wheeled vehicles and to predict success. Stages of research include developing mathematical models, the validation process models and best model selection. The results of a mathematical model based on market share indicates that the component must-be inversely proportional to the success of the product, while the components of one-dimentional and attractive is directly proportional to the success of the product. The calculation result that Kano generate mathematical equations require further research. These research expected can determine the success of the model with the parameters of the success product in addition to market share.


Keywords


Cultural aspects; marketshare; mathematics model

Full Text:

PDF


References

] Bennur, S., and Jin, B., 2013, Cross-cultural investigation of US and Indian customer apparel attributes choice applying KANO’s theory, Journal of Fashion Marketing & Management, 17 (3), 306-321. [2.]Bisnis Jateng, 2013, Penjualan Viar Jateng naik 30%, http://www.bisnisjateng.com, [Online, accessed 10 Juni 2013]. [3.]Febrita, I., 2011, Model Peramalan Kesuksesan Produk Berbasis Pendekatan Kano, Tugas Akhir, Program Studi Teknik Industri, Universitas Gadjah Mada, Yogyakarta. [4.]Lieberman, M.D., 2008, Design Performance the Kano Model, QUICK’S Marketing Research [5.]Otomotif, 2014, katergori SUV, http// www.oto.id.com/mobil-/kategori-suv, [online. Accessed 30 Maret 2015] [6.]Prasetyo, W., 2013, Prediksi Kesuksesan Produk Kendaraan Roda Dua dan Roda Empat dengan Framework Canvas Business, Tugas Akhir, Program Studi Teknik Industri, Universitas Gadjah Mada, Yogyakarta. [7.]Sosatrio, R.B.F, 2014, Pengaruh Kualitas Terhadap Kesuksesan Produk Kendaraan Bermotor Roda Empat, Tugas Akhir, Program Studi Teknik Industri, Universitas Gadjah Mada, Yogyakarta. [8.]Toyota Corporation, 2013, Toyota in The World. [9.]Yang, C. C., 2005, The Refined Kano's Model and its Apllication, Total Quality Management, 16 (10), 1127-1137. [10.] Wijaya, 2011, Pengembangan Model Prediksi Kesuksesan Produk, Tugas Akhir, Program Studi Teknik Industri, Universitas Gadjah Mada, Yogyakarta.



DOI: https://doi.org/10.22146/teknosains.9313

Article Metrics

Abstract views : 650 | views : 881

Refbacks

  • There are currently no refbacks.




Copyright (c) 2017 Ratih Setyaningrum

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.




Copyright © 2019 Jurnal Teknosains     Submit an Article        Tracking Your Submission


Editorial Policies       Publishing System       Copyright Notice       Site Map       Journal History      Visitor Statistics     Abstracting & Indexing