Strategi Pengembangan Daya Tarik Kota Lasem Sebagai Kota Batik-Kopi

https://doi.org/10.22146/jpt.35371

Tangguh Okta Wibowo(1*)

(1) Pascasarjana UGM
(*) Corresponding Author

Abstract


This article explores about the tourism potency of Lasem city, a district located in Rembang Regency, Central Java. Data are collected from information circulating on the internet, some testimonials from blogs, and also observations from researchers directly. This article uses city branding theory to explore tourist destination and to maximize the potential things that can be developed. From the results of  discussion, the strategies for developing Lasem city to attract many visitors are to formulate a new city branding for Lasem city supported by the development of infrastructure for supporting a city branding: the Lasem as Batik-Coffee City.


Keywords


batik; city branding; coffee; Lasem city; and lelet

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References

Buku:

Kolb, Bonita M. 2006. Tourism Marketing for Cities and Towns. USA: Elsevier, 2006.

Mastika, Ketut I. 2018. "Pengembangan Ekowisata Berwawasan Kearifan Lokal di Wilayah Eks Karesidenan Besuki, Jawa Timur." Jumpa, 4(2):240-252.

Pike, Steven. 2008. Destination Marketing: An Integrated Marketing Communication Approach. Hungary: Elsevier.

Website:

CB FM. 2011. “Keberadaan warung kopi Lelet perlu ditertibkan.” Radio CBFM. Diakses tanggal 6 November 2013. (http://cbfmrembang.blogspot.com/2011/11/keberadaan-warung-kopi-lelet-perlu.html).

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Video:

Arie Saputro Channel. Video Youtube :KOPI LELET REMBANG. Diakses tanggal 6 November 2013. (http://www.youtube.com/watch?v= hqkHeibMGyg)

Nu ZulfikRock Channel Pesona Kopi Lelet Lasem by MetroTv. Diakses tanggal 6 November 2013. (http://www.youtube.com/watch?v=o1uY3CubPEQ)

Apendiks Gambar:

Gbr 1 Sumber Google Maps

Gbr 2 Sumber Dansapar.com

Gbr 3 Sumber SoloPos.com



DOI: https://doi.org/10.22146/jpt.35371

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