Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

The continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin.


I. INTRODUCTION
Tourism is a sector that continues to grow rapidly around the world.Goffi (2013: 122) said the development of international tourism has the competitiveness of intensive tourism destinations.The tight competition in the field of tourism makes not all tourist destinations in the world always experience an increase in the number of tourist visits each year.One of them is Banjarmasin City.The Capital City of South Kalimantan Province, dubbed "Kota Seribu Sungai" or "Thousand Rivers City" has a number of tourist visits that fluctuate even tended to decline, especially for foreign tourists visiting that counted from the number of their staying in the City of Banjarmasin star hotels.The decline or increase in the number of tourist visits can be influenced by various factors, including the product and the image of tourism destinations.Morrison (2013: 94) also mentions, "The attraction and event play a key role in the destination mix, representing a unique asset of interest people to the tourist destination, and the interaction of people and visitors in the destination is an important dimension of tourism destination products.Prideaux and Malcolm (2009:14) describe rivers are a major tourism resource providing spectacular settings, recreational opportunities, waterfront landscapes in many center of tourism interest, a means of transport and an essential source of water for human consumption.The world's great rivers have long intrigued travelers and even in ancient times provided the backdrop for travel.Based on the exposure, The City of Banjarmasin with its river tourism resources characteristic has the product and the image as a river tourism destination.Product components and image of tourism destinations are related to factors influencing travel decisions for tourists.

According
In addition to tourism destination products, the image of tourism destinations also plays a role in influencing the decision of visiting tourists.Morrison (2013: 409)

II. RESEARCH METHODOLOGY
The research method used is explanatory research with quantitative approach.The method used by researchers to test the hypothesis of the influence of variables X to variable Y.The sampling technique uses accidental sampling to take samples in the distribution of questionnaires with the number of 123 respondents.The analytical technique uses descriptive analysis to process the results of questionnaires and multiple linear regression to determine the effect of product and image of tourism destinations to the tourist visiting decision either partially or simultaneously.

III. RESEARCH RESULT AND DISCUSSION
Before explaining the results of research and discussion, researchers have conducted a series of tests such as validity and reliability test and assumption classical test for regression to produce valid, reliable, and BLUE (Best Linear Unbiased Estimators) data.

A. Tourism Destination Products in City of Thousand River Banjarmasin
From the data responses of tourists/respondents, seen all the indicators that become the average question -the average answer most with the answer agree.Only one indicator in the tour package exceeded expectations that the majority answered neutrally.However, in addition to these indicators, more than 50% of tourists/respondents answered Agree and Strongly Agree.In accordance with the questionnaires distributed by researchers who are positive statements, the tourism destination products consisting of physical products, people, packages, and programmes in City of Thousand River Banjarmasin can be said to be good by tourists/respondents.

B. Image of Tourism Destination in City of Thousand River Banjarmasin
From the data responses of tourists/respondents, seen all the indicators that become the question average -average answer with the answer agree and more than 50% of tourists/respondents answered Agree and Strongly Agree.In accordance with the questionnaires distributed by researchers who are positive statements, the image of tourism destinations consisting of the cognitive image and affective image in City of Thousand River Banjarmasin can be said good by tourists/respondents

C. Tourist Visiting Decision to City of Thousand River Banjarmasin
From the data responses of tourists/respondents, seen all the indicators that become the average question -the average answer most with the answer agree.However, more than 50% of travelers/respondents answered Agree and Strongly Agree.In accordance with the questionnaires distributed by the researcher which is a positive statement, the majority of tourists decided to visit tourists to Banjarmasin City by using various options/considerations, be it product selection, brand choice, distribution channel selection, choice of time, and choice of the visit.

D. Coefficient Determinant Test R 2 The Influence of Tourism Destination Products on Tourist Visiting Decision to
BanjarmasinCity Of Thousand River.

G. F-test
Test-F Stat or F-Test is used to find out whether the independent variables in the regression equation affect the dependent variable simultaneously with a certain level of significance.In this research, the researcher makes two Ftest that is tourism destination product variable which consists of Physical Product, People, Packages, and Programmes as a whole influential to tourist visiting decision and tourism destination image variable consisting of Cognitive Image and Affective Image as a whole have an effect against the tourist visiting decision.

TABLE 1 . Model Summary of Tourism Destination Products Against Visiting Decision Model Summary b
E.