Jurnal Media dan Komunikasi Indonesia (JMKI) is a peer-reviewed journal published by the Department of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada. The journal focuses on publishing theoretical, empirical, and applied research that addresses current issues and developments in communication and media science and practices. The scope of JMKI reflects the Department’s vision of “Crafting Well Informed Society” and covers a wide range of topics including communication and media studies, digital media studies, journalism, strategic communications, public relations, advertising, digital literacy, cultural studies, film studies, and game studies. JMKI is committed to advancing knowledge, fostering academic discussion, and supporting the exchange of ideas between researchers, practitioners, and the wider community to strengthen the quality and relevance of communication and media scholarship. The journal is published twice a year, in March and September. 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Brand Identity Model to Develop Bondowoso Regency as the "Republic of Coffee" in Indonesia
The development of regional brand identity is crucial in enhancing economic competitiveness and strengthening the image of Bondowoso Regency as a leading coffee center. Bondowoso Regency, as a historic site and coffee production hub, faces challenges in maintaining and expanding its positive image to support sustainable economic growth and promote culture-based tourism, as well as its natural resource potential. This study proposes a brand identity model based on Kapferer’s Brand Identity Prism theory and empirical data to establish Bondowoso Regency's branding as the "Republic of Coffee" in addressing these challenges. A qualitative approach was employed in data collection, involving interviews with eight informants from various stakeholders, field observations, and documentation from both primary and secondary sources. Validation was carried out through data triangulation and documentation analysis to ensure the consistency and validity of the findings. Data analysis integrated theory and empirical data in developing a strategy for building an authentic, integral, and sustainable brand identity. The research findings indicate that the success of this branding can enhance the region’s image, attract tourists, and drive economic growth through strong and consistent brand identity elements. These findings underscore the importance of collaboration among the government, community, and businesses in establishing a relevant and enduring brand image. The implementation of this model is expected to position Bondowoso Regency as a national and international hub for coffee.
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Bukan Sekadar Boneka: Pemaknaan Fans Stray Kids pada Tren Mengoleksi SKZOO Ditinjau dari Budaya dan Ekonomi Penggemar
This study aims to understand how Stray Kids fans interpret the activity of collecting SKZOO dolls through the lens of fan culture and fan economy. Using a phenomenological approach, this research explores fans subjective experiences in perceiving SKZOO dolls not merely as consumer goods, but as a medium for gaining emotional needs, a symbols of identity, and a form of participation in fandom culture. The findings reveal that fans love to collect SKZOO dolls because of the cuteness as a representation of kawaii culture, strenghthening the emotional bonds both among fans and with Stray Kids,, while simultaneously becoming part of participatory culture through content creation and distribution. On the other hand, SKZOO dolls also embodies the dynamics of fans economy through hypercommercialization, where entertainment companies capitalize on fans’ emotional attachment to encourage repetitive consumption. Thus, these SKZOO dolls emerge as a dual phenomenon: a medium of fan cultural expression and an instrument of the entertainment industry for gaining finansial profit.
Sikap Normalisasi Obesitas oleh Netizen dalam Gerakan Body Positivity di Media Sosial
The body positivity movement which is rife on social media is currently increasingly worrying because of the emergence of the attitude of normalizing those who have overweight bodies to obesity. The purpose of this study was to find out the answers given by the influencers and netizen of the body positivity (bopo) movement when given a statement regarding the glorification of obesity. Virtual ethnographic methods are used in this study because of its reality in the form of social media. The findings of this research there are three results that are the attitude of the influencers and netizen of the bopo movement: (1) being positive, (2) the attitude of 'My Body My Rules', and (3) debate using research data. It was obtained that the influencers and netizen of this bopo movement continued to use these three things when debating about the body weighted more that had looked unhealthy anymore.
The Political Mediatization of the Golkar Party in West Sumatra
This study addresses a critical gap in the scholarship on the mediatization of political parties at the local level in post-Suharto Indonesia, namely the limited attention to how party–media interactions unfold outside the national arena and beyond Java-centric analyses. By examining the case of the Golkar Party in West Sumatra, this article shows how local dynamics shape distinctive patterns of political communication and mediatization. Drawing on in-depth interviews, intensive observation, and documentary analysis, including local newspaper coverage from Singgalang, the study demonstrates that Golkar has strategically employed mediatization to reinforce organizational networks, disseminate political and social programs, and mobilize electoral support. At the same time, the case reveals persistent constraints such as polarization, money politics, and dynastic influence, which highlight the limits of mediatization in advancing democratic consolidation at the local level. By situating the West Sumatra case against broader Indonesian patterns, this article makes a novel theoretical contribution to political mediatization by illustrating how local socio-political contexts condition party–media relations in ways that complicate assumptions derived from national-level studies.
Manajemen Privasi Pengguna Aplikasi Kencan Daring Perempuan Semarang dalam Mengatasi Ancaman Privasi
This qualitative multiple case study examines privacy management strategies of female users of online dating applications in Semarang, Indonesia, a region marked by increasing online dating-related crimes. Using Communication Privacy Management (CPM) theory, the research analyzes processes of privacy ownership, control, and turbulence among women aged 18–24 and 25–34. Findings indicate that users actively safeguard sensitive information such as real names, addresses, and photos, with privacy rules shaped by cultural norms, motivations, situational contexts, and risk-benefit ratio. However, even though there are regulations that control privacy, privacy turbulence is still unavoidable, including stalking, photo misuse, data theft, and unique local threats such as mystical attacks (“Semar Mesem”). Following such turbulences, participants either reinforced stricter privacy boundaries or terminated relationships, illustrating CPM’s mechanisms of rule adjustment. This study found no significant variation between age groups in their privacy strategies. This study contributes to the limited body of Indonesian privacy research by highlighting localized risks and self-regulatory practices in online dating environments.
Meditasi dari Depan Layar: Etnografi Digital pada Komunitas Meditasi Online
This study examines how traditional forms of religious authority are undergoing change alongside the increasing use of digital media in religious practices. Using a digital ethnographic method, the research was conducted on an online meditation community guided by Samanera Abhisarano from December 2021 to July 2022. Participant observation was carried out online through a WhatsApp group and Zoom meditation sessions, as well as on-site at Vihara Dhammadipa Arama, where Samanera Abhisarano leads meditation remotely. In-depth interviews were conducted with the spiritual guide and five community members. Referring to Campbell’s (2007) framework of religious authority, the study reveals that traditional forms of authority tend to be preserved, although in practice they undergo several adaptations. These findings support previous studies suggesting that, in certain contexts, the adoption of digital media does not weaken traditional religious authority, but rather reinforces it, particularly when it is managed by religious leaders. This research contributes to the ongoing discourse on media and religion from the perspective of a Buddhist community in Indonesia, where the majority of the population is Muslim.