Syahlani, M.M., Dr. Ir. Suci Paramitasari, Universitas Gadjah Mada, Indonesia
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Vol 22, No 1 (2007): January - Articles
KAJIAN EFEK IKLAN DAN ADVERTORIAL PADA PENGETAHUAN DAN PERSUASI YANG DIRASAKAN : STUDI PROSES ADOPSI PANGAN FUNGSIONAL
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