TECHNOLOGY TRANSFER; A PROBLEM OF BUYER-SELLER RELATIONSHIPS.



Indriyo Gitosudarmo(1*)

(1) University of Gadjah Mada
(*) Corresponding Author

Abstract


Technology transfer can be considered as a transaction between the two nations in the marketing of technology that needs dyadic motluations for relational exchange. Understanding the process of such exchange relationship between the supplier and receiver is of benefit in the situation that should be improved to encourage a better "buyer-seller relationship" between the two nations. This relationship has a strong effect to stimulate the trade through technology transfer between the supplier and recipient country. Marketers who understand that causal interaction and use it in decision-making have powerful ally in their battle for superiority in the market place

Keywords


Technology Transfer, Buyer-Seller Relationship

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References

Dawson, L. M. (1987), "Transferring Industrial Technology to Less Developed Countries," Industrial Marketing Management, 16, 265-271. Gitosudarmo, I. (1989), "Technology Transfer Between New Zealand and Indonesia; Requirements for Attitude Change," M. Com. Thesis in Marketing & International Business, University of Auckland, New Zealand. Indonesian Investment Coordinating Board (1987), Indonesia, A Guide for Investors, Indonesian Coordinating Board, Jakarta. United Nations Center on Transnational Corporation (1987), "Transnational Corporation and Technology Transfer: Effects and Policy Issues," United Nations Publication, Sales No. 87, II. A. 4. Welch, L. S. (1985), "The International Marketing of Technology: An Interaction Perspective," International Marketing Review, Spring, 41-53.




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