TEKNOLOGI INFORMASI DALAM PEMASARAN: IMPLIKASI DALAM PENDIDIKAN PEMASARAN
Basu Swastha Dharmmesta(1*)
(1) Universitas Gadjah Mada
(*) Corresponding Author
Abstract
sudah sangat cepat dan meluas, termasuk bidang pemasaran. Praktek pemasaran
seperti ini mendapat perhatian untuk diadopsi sebagai bagian dari materi dalam
kurikulum pemasaran diperguruan tinggi. Mengajarkan kepada mahasiswa
pemasaran tentang TI pemasaran telah menjadi kebutuhan agar para lulusan dapat
memiliki keterampilan yang memadai. Beberapa alternatif pilihan dalam
pemanfaatan TI pada pendidikan pemasaran dibahas dalam artikel ini. Di samping
itu juga dibahas persyaratan mata kuliah dengan topik TI untuk jenjang Sarjana,
pendekatan pengajarannya, dan pemasaran di internet sebagai salah satu contoh
aplikasi pemanfaatan TI dalam pemasaran.
Full Text:
PDFReferences
Arnold, M. and J. M. Penn (1987), "The information technology revolution in marketing: A review of soifie current applications," Quarterly Review of Marketing, Vol 12, No. 2, pp. 1-7.
Arnold, M. and J. M. Penn (1988), "The information technology revolution in marketing: The implications for marketing educators," Quarterly Review of Marketing, Vol 13, No 1, pp. 1-4.
Callon, J. D. (1996), Competitive Advantage Through Information Technology. New York: McGraw-Hill Companies, Inc.
Djalil, M. (1998), "Tujuh pilar agar tak kejeblos," Infobank, Vol. 20, No. 224, h. 767.
Faria, A. V; R. O. Nulsen, Jr; and D. S. Roussos (1984), Compete: A Dynamic Marketing Simulation, 3 rd ed. Piano, TX: Business Publications, Inc.
Fletcher, K. (1995), Marketing Management and Information Technology, ed. London: Prentice-Hall.
Ghosh, S. (1998), "Making business sense of the internet," Harvard Business Review, March-April, pp. 126-35.
King, J. M; P. Knight; and J. H. Mason (1997), Web Marketing Cookbook. New York: John Wiley & Sons, Inc.
Lilien, G. L. (1988), Marketing Management: Analytic Excercises with Lotus 1-2-3. Redwood City, CA: The Scientific Press.
Lilien, G. L. (1986), Marketing Mix Analysis with Lotus 1-2-3. Redwood City, CA: The Scientific Press. 2nd
Lyons, H. and J. Thakur (1985), "New information technology: The educational implications for marketing management," Marketing in the 1990s and Beyond, 2 nd World Marketing Coference, University of Stirling, pp. 22941.
Martin, E. W; D. W. DeHayes; J. A. Hoffer; and W. C. Perkins (1994), Managing Information Technology: What Managers Need to Know, 2nd ed. Englewood Cliffs, NJ: Prentice-Hall.
Mason, C. H. and W. D. Perreault, Jr (1995), The Marketing Game!, 2 nd ed. Chicago, 111:Irwin.
Renshaw, P. (1994), Marketing Plan Development Guide. Englewood Cliffs, NJ: Prentice-Hall.
Schellenberger, R; G. Boseman; and B. T. Schellenberger (1982), Mansym 111: A Dynamic Simulator with Decision Support System. New York: John Wiley & Sons.
Watson, I. (1986), "The use of microcomputers in teaching marketing in U.K. universities and polytechnics," Quarterly Review of Marketing, Vol 11, No. 3, pp. 14-6.
Weitz, B. A; S. B. Castleberry; and J. F. Tanner (1997), Selling: Building partnerships, 3rd ed. Chicago, 111: Irwin.
Article Metrics
Abstract views : 20725
| 
views : 22590
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Journal of Indonesian Economy and Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
| Journal of Indonesian Economy and Business |
| The Journal of Indonesian Economy and Business (print ISSN 2085-8272; online ISSN 2338-5847) is published by the Faculty of Economics and Business Universitas Gadjah Mada, Indonesia. The content of this website is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License |
| © 2019 Journal of Indonesian Economy and Business | Visitor Statistics |