TEKNOLOGI INFORMASI DALAM PEMASARAN: IMPLIKASI DALAM PENDIDIKAN PEMASARAN



Basu Swastha Dharmmesta(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Perkembangan dan pemanfaatan teknologi informasi (TI) di berbagai bidang
sudah sangat cepat dan meluas, termasuk bidang pemasaran. Praktek pemasaran
seperti ini mendapat perhatian untuk diadopsi sebagai bagian dari materi dalam
kurikulum pemasaran diperguruan tinggi. Mengajarkan kepada mahasiswa
pemasaran tentang TI pemasaran telah menjadi kebutuhan agar para lulusan dapat
memiliki keterampilan yang memadai. Beberapa alternatif pilihan dalam
pemanfaatan TI pada pendidikan pemasaran dibahas dalam artikel ini. Di samping
itu juga dibahas persyaratan mata kuliah dengan topik TI untuk jenjang Sarjana,
pendekatan pengajarannya, dan pemasaran di internet sebagai salah satu contoh
aplikasi pemanfaatan TI dalam pemasaran.

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