Goat meat consumption in Makassar, Sulawesi: Important for religious and cultural ceremonies, but many consider it a health risk

Abstract

This  paper  discusses  goat  consumption  by  consumers  in  Makassar  based  on interviews  with  374  households  from  April  to May  2009  using  a  survey  instrument  including questions on attitudes to goat, goat meat purchases, usage and consumption, and demographics of  the  respondents.  Consumers  rarely  bought  goat  for  family,  visitors  or  gifts  and  most commonly  bought  for  Kurban  and  birth  ceremonies,  mostly  from  traditional  markets  and traders/butchers. Cluster analysis identified four consumer segments that were uncorrelated with demographic  variables  but  were  with  purchasing  patterns  and  the  likelihood  of  increasing consumption. Goat meat is consumed for religious ceremonies, but many consumers consider it unhealthy.