Wijaya, Serli, Faculty of Business and Economics Petra Christian University, Indonesia
Vol 22, No 3 (2020): September-December - Articles
The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity AbstractPDF
Gadjah Mada International Journal of Business Master in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035
