Bakar, Resekiani Mas, Universitas Negeri Makassar, Indonesia

• Vol 25, No 2 (2023): May-August - Articles
  Is Service with a Smile Enough to Satisfy Customers? Sincere and Insincere Smiles via Video and Vignette
  Abstract  PDF
• Vol 27, No 1 (2025): January - April - Articles
  Do Consumers Perceive Impulsive Buying and Pain of Payment? E-Commerce Transactions Using Pay Later, E-Wallet, and Cash-On-Delivery
  Abstract  PDF