Suddin Lada
Universiti Malaysia Sabah, Malaysia
SCOPUS ID: 53877773300
About the Author
Suddin Lada, PhD is a Senior Lecturer in marketing at faculty of International Finance, Universiti Malaysia Sabah, Labuan International Campus. He teaches Marketing, Branding, and Research Method in International Marketing. His research interest is mainly on marketing research and branding related issues and has published in various journals and conferences. Dr Suddin received a PhD in Marketing (Branding) and MBA both from Graduate School of Management, Universiti Putra Malaysia (UPM).
Institutions:
Senior Lecturer - Marketing, Universiti Malaysia Sabah from 2003 until the present
Affiliations:
Publons: Web of Science ResearcherID: P-7915-2019
Scopus: https://www.scopus.com/authid/detail.uri?authorId=53877773300
Google Scholar: https://scholar.google.com/citations?user=LK4FexAAAAAJ&hl=en&oi=ao