* Corresponding Author
EVALUASI PENERAPAN E-TOURISM: STUDI KASUS PENGAPLIKASIAN PLATFORM ONLINE BOOKING DINAS PARIWISATA DAERAH ISTIMEWA YOGYAKARTA
https://doi.org/10.22146/abis.v7i1.58822 Danardono Widyapranoto(1*), Sumiyana Sumiyana(2)
(1) Universitas Gadjah Mada, Yogyakarta
(2) Departemen Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author
Abstract
ABSTRACT
This research aimed at identifying and analyzing the e-tourism application managed by the Special Region of Yogyakarta Tourism Office (Dispar DIY). The research also aimed at finding out the reasons why DIY Tourism Office has not applied the online booking platform as a part of its service transformations. This research employed 7 dimensions in the TOE framework to optimize the e-tourism application using online booking platform. Those 7 dimensions are IT skills, IT infrastructure, top management support, organizational compatibility, coordination level, regulation, and competitive environment. The research results showed that the e-tourism application in DIY Tourism Office was carried out using website to share information and to promote tourism activities. Concerning the objectives, the service information provided by DIY Tourism Office was a one-way static interaction. Actually, the static services can be transformed into the dynamic ones by applying the online booking platform. However, the platform application was not listed as a priority program of DIY Tourism Office since there was no specific regulation or rule established to encourage the use of online reservation and booking service. On the other hand, making innovation in service provision was another challenge because the DIY Tourism Office management has not fully supported the priority program. As for the organizational level, human resources development at the DIY Tourism Office that is by assigning an employee who specializes in IT has not been well-executed. This should make a serious concern for the DIY Tourism Office in relation with its organizational management.
Keywords
Full Text:
PDFReferences
DAFTAR PUSTAKA Al-Maktari, Omar Abdullah M., Rozinah Jamaludin, dan Al-Samarraie Hosam. 2012. “The Acceptance of Online Booking System (OBS) Based on the Theory of Reasoned Action (TRA): A Case of Sana’a University.” International Journal of Scientific dan Engineering Research 3, no. 2.Pergub DIY No. 42 Tahun 2006 Tentang Blueprint Jogja Cyber Province. Gubernur Daerah Istimewa Yogyakarta, 26 Desember. Anggadwita, G., dan Dhewanto, W. 2013. Service Innovation in Public Sector: A Case Study on PT. Kereta Api Indonesia. Call for Papers for Special Issue on “The Complexity of Leading Learning Organisations: Theories, Knowledge Processes and Practices. Baker, Jeff. 2012. "The Technology-Organization-Environment Framework." Dalam Information System Theory: Expalining and Predicting Our Digital Society, disunting oleh Scott L Schneberger, 231-245. New York: Springer. Buhalis, Dimitrios. 2003. eTourism : Information Technologies for Strategic Tourism Management. Essex: Pearson Education Limited. Creswell, John W. 2014. Research Design. Edisi Keempat. Thousand Oaks: Sage. DiMaggio, P. J., dan Powell, W. W. 1983. The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields. American Sociological Review, 147-160. Evans, D. S., dan Schmalensee, R. 2008. “Markets With Two-Sided Platforms.” Dikutip dalam Junic Kim, The Platform Business Model and Strategy: A Dynamic Analysis of the Value Chain and Platform Business. (Thesis Gelar Doktor. Manchester Institute of Innovation Research, 2015). Evans, D. S., Hagiu, A., dan Schmalensee, R. 2006. Invisible Engines: How Software Platforms Drive Innovation and Transform Industries. Cambridge: MIT Press. Gawer, A., dan Cusumano, M. A. 2008. How Companies Become Platform Leaders. MIT Sloan Management Review, 28. _____________________________. 2013. Industry Platforms and Ecosystem Innovation. Journal of Product Innovation Management, 417-433. Gibbs, G. R. 2007. “Analyzing Qualitative Data.” Dikutip dalam John W. Creswell, Research Design. (Thousand Oaks: Sage, 2014). Gibbs, J.L. dan K.L. Kraemer. 2004. “A Cross-Country Investigation of The Determinants of Scope of E-commerce Use: An Institutional Approach.” Electronic Markets 14, No. 2: 124-137. Iansiti, M., dan Levien, R. 2004. “Strategy as ecology.” Dikutip dalam Junic Kim, The Platform Business Model and Strategy: A Dynamic Analysis of the Value Chain and Platform Business. (Thesis Gelar Doktor. Manchester Institute of Innovation Research, 2015). Ismayanti. 2010. Pengantar Pariwisata. Jakarta: PT Gramedia Widiasarana Indonesia. Miles, M B, dan A M Huberman. 2014. Qualitative Data Analysis: Beverly Hills. Sage. Moleong, Lexy J. 2017. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya. Mulgan, G., dan Albury, D. 2003. Innovation in The Public Sector. Strategy Unit, Cabinet Office. Oliveira, Tiago, dan Maria Fraga Martins. 2011. “Literature Review of Information Technology Adoption Models at Firm Level.” The Electronic Journal Information Systems Evaluation: 110-121. Pudjianto, Boni, dan Zo Hangjung. 2009. “Factors Affecting e-Government Assimilation in Developing Countries.” 4th Communication Policy Research, South Conference. Negombo: SSRN. Pudjianto, Boni, Zo Hangjung, Andrew P. Ciganek, dan Jae Jeung Rho. 2011. “Determinants of E-Government Assimilation in Indonesia: An Empirical Investigation Using a TOE Framework.” Asia Pacific Journal of Information Systems: 49-80. Perda DIY No. 1 Tahun 2012 Tentang Rencana Induk Pembangunan Kepariwisataan Daerah Provinsi Daerah Istimewa Yogyakarta Tahun 2012-2025. Gubernur Daerah Istimewa Yogyakarta, 14 Maret. Pergub DIY No. 2 Tahun 2018 Tentang Tata Kelola TIK. Gubernur Daerah Istimewa Yogyakarta, 31 Januari. Pergub DIY No. 42 Tahun 2006 Tentang Blueprint Jogja Cyber Province. Gubernur Daerah Istimewa Yogyakarta, 26 Desember. Rochet, J. C., dan Tirole, J. 2003. “Platform competition in two‐sided markets.” Dikutip dalam Junic Kim, The Platform Business Model and Strategy: A Dynamic Analysis of the Value Chain and Platform Business. (Thesis Gelar Doktor. Manchester Institute of Innovation Research, 2015). Sosiawan, E. A. 2008. “Evaluasi Implementasi E-Government pada Situs Web Pemerintah Daerah di Indonesia : Perspektif Content dan Manajemen.” Seminar Nasional Informatika 2008 (semnasIF 2008): 88-98. Suwarno, Y. 2008. Inovasi di Sektor Publik. Diakses pada 8 Oktober 2018. https://zerosugar.files.wordpress.com/2011/03/inovasi-sektor-publik.pdf Tim Fasilitator Inovasi LAN-RI. 2014. Inovasi di Sektor Publik. Jakarta: Lembaga Administrasi Negara Republik Indonesia. Diakses pada 8 Oktober 2018. http://diklat.jogja prov.go.id/v2/download-materi/ category/14-training-of-facilitator-tof?download=114:inovasi-di-sektor-publik-diklat-pim-iii Tornatzky, L. G., dan M. Fleischer. 1990. The Processes of Technological Innovation. Lexington, Massachusetts: Lexington Books. World Tourism Organization. “Tourism E-commerce.” Dikutip dalam Ahmad Murtadho, dan Muhammad Rifki Shihab, Analisis Situs E-Tourism Indonesia: Studi Terhadap Persebaran Geografis, Pengklasifikasian Situs serta Pemanfaatan Fungsi dan Fitur. (Depok: Universitas Indonesia, 2012). Yap, Jeffrey Boon Hui, dan Khai Ling Chua. 2016. “Application of e-booking system in enhancing Malaysian property developers' competitive advantage: a blue ocean strategy?” Property Management. Yin, Robert K. 2015. Studi Kasus Desain dan Metode. Diterjemahkan oleh M. Djuazi Mudzakir. Jakarta: Rajawali Pers. Zhu, K., K. L. Kraemer, dan S. Xu. 2006. “The process of innovation assimilation by firms in different countries: A technology diffusion perspective on e-business.” Management Science Vol. 52, No. 10: 1557-1576. Zhu, K., dan K. L. Kraemer. 2005. “ Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from The Retail Industry.” Information System Research: 61-84.
DOI: https://doi.org/10.22146/abis.v7i1.58822
Article Metrics
Abstract views : 691
| 
views : 647
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
______________________________________________________________________________________________________
2302 - 1500